Retail’s essential guide to avoiding dark data

Guide

Retail’s essential guide to avoiding dark data

Retail’s essential guide to avoiding dark data

Why shadow silos create dark data and what stores can do to stop them.

“Quick” workarounds can turn into the biggest blind spots in retail. Learn how to keep them from becoming the default.

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What you’ll learn

An actionable guide to help retail leaders eliminate the hidden communication gaps that create dark data and risk.

  • The hidden cost of “quick fixes” on the floor

    See why supposedly faster workarounds lead to operational friction and security risk for your store.

  • Two problems every store must solve

    Find out what coordination really requires, and why your current devices may not be up to it.

  • A practical playbook to prevent workarounds

    Take away best practices for keeping store communication in view and preventing dark data.

About Zello

Zello is the Frontline Collaboration Platform for the Connected Store. We unify communication into a single pane of glass on existing smart devices, replacing legacy radios and fragmented apps. With targeted workflows and multimodal messaging, associates stay present with customers while leaders gain AI-driven visibility to identify bottlenecks and scale execution across the chain.