Brand Toolkit
Last updated September 26, 2023
We’ve created this guide to help you use the Zello brand — our app icon and company logo — in both an accurate and flexible way. Check out the following document before proceeding to download and use our brand materials.
The Zello brand is living and evolving, and you may find that these guidelines do not address your needs. Please reach out if you have any questions.
Get in TouchBrand Marks
The Zello logo and app icon are two of the most visible parts of our brand. They embody our core beliefs and act as a recognizable signature that unites all of our visual communication.
The two marks are mutually exclusive, and cannot be combined.
Broad Strokes
- Never use the Zello logo, app icon, or name as your own.
- Don’t use or modify Zello’s marks in combinations with your own marks, name, product, service, company, etc.
The Zello Logo
The Zello logo reflects Zello as a company — it’s who we are — it represents our company, our people, and our values. The Zello logo is not the Zello app. It is technical and rugged, yet softened and trustworthy. It is utilitarian, without cruft, and to the point.
Basics
Spacing & Sizing
The importance of clear space around brand elements cannot be overstated. Always keep a minimum clear space to maintain visual clarity and to provide maximum impact. Photos, text, and graphics should not overlap the gray area.
Color
Employing approved color combinations ensures that the Zello logo will always appear clearly against a variety of different backdrops.
The Zello App Icon
Link, the Zello app icon, is inspired by what we do best. By combining the ubiquitous chat symbol with a subtle “Z,” all held together by points of connection, we have an app icon that is unique and recognizable.
The App icon represents our mobile and desktop apps, and also the Zello platform. Use the App icon to indicate Zello services, users, and channels.
Basics
We employ Link in a number of ways to refer to Zello for iOS, Zello for Android, and Dispatch Hub on macOS and Windows.
Spacing & Sizing
The importance of clear space around brand elements cannot be overstated. Always keep a minimum clear space to maintain visual clarity and to provide maximum impact. Photos, text, and graphics should not overlap the gray area.
The minimum clear space around the icon is equal to the icon scaled down to 25%.
Colors
Use approved color combinations to ensure that Link always contrasts its backdrop.
The Zello Colors
Use Zello Orange, Zello Gray, and white when displaying the Zello logo or Link.
Downloadable Assets
Use the below materials with respect to the above guidelines. Get in touch if you have any questions.