What you’ll learn

A strategic guide to moving from lagging reports to real-time insight into store performance.

  • Why weekly reports mislead

    Find out why weekly reports don’t reveal what’s actually broken.

  • Where dark data is created

    Learn which legacy tools create dark data and hide what’s really happening on the store floor.

  • Turning visibility into operational control

    Understand the actual metrics that you should be using to run your store, plus how to figure out what they are.

À propos de Zello

Zello is the Frontline Collaboration Platform for the Connected Store. We unify communication into a single pane of glass on existing smart devices, replacing legacy radios and fragmented apps. With targeted workflows and multimodal messaging, associates stay present with customers while leaders gain AI-driven visibility to identify bottlenecks and scale execution across the chain.