What you’ll learn

A strategic guide to moving from lagging reports to real-time insight into store performance.

  • Why weekly reports mislead

    Find out why weekly reports don’t reveal what’s actually broken.

  • Where dark data is created

    Learn which legacy tools create dark data and hide what’s really happening on the store floor.

  • Turning visibility into operational control

    Understand the actual metrics that you should be using to run your store, plus how to figure out what they are.

Acerca de Zello

Zello is the Frontline Collaboration Platform for the Connected Store. We unify communication into a single pane of glass on existing smart devices, replacing legacy radios and fragmented apps. With targeted workflows and multimodal messaging, associates stay present with customers while leaders gain AI-driven visibility to identify bottlenecks and scale execution across the chain.